Jay Gorania’s SXSW 2010 – Part 1
Austin’s 6th Street area is the performance location for much of the musical side of South by Southwest—a massive interactive, film and music conference and festival. Historically, unsigned bands came to get noticed by suit ’n tie record label reps; however as it has evolved, signed underground and mainstream bands have dominated showcases, and schmoozin’ and boozin’ is underway as backroom deals and negotiation unfolds. Hell, it’s gotten to the point that Metallica played last year.
Jay Gorania recaps his take on this year’s SXSW Music Festival. In this first entry, he reviews the Relapse Records showcase as well as sets by Torche, Goes Cube and Goatwhore.